Meet Covergirl’s First Ever Male Covergirl!

Covergirl has introduced the Instagram sensation James Charles as the first ever male Covergirl spokesperson. In an announcement on Facebook, “Meet James Charles: makeup artist, boundary breaker, and the newest COVERGIRL!”

James started using makeup about a year ago and gained almost a half a million followers, as well as the attention of Covergirl. He will appear in Covergirl’s newest campaigns for “So Lashy” mascara.

“All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,” said a Covergirl press release, “James Charles is no exception. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same.”

ICYMI, be sure to check out James’ insane artistic talent on his Instagram @JamesCharles