Kristen Stewart is the face of the new fragrance GABRIELLE CHANEL

“Before she was the designer Coco Chanel, she was Gabrielle. A rebel at heart, passionate and self-ruling, she freed herself to become the woman she wanted to be,” Chanel shared in a Facebook post. CHANEL introduced the new fragrance Gabrielle Chanel, and the rebellious spirit Kristen Stewart is the face of it.

In an interview with Olivier Polge, the creator of Gabrielle Chanel, he says, “”I wanted to stress this imaginary white flower which is a bouquet made up of 4 flowers: Orange Blossom, Ylang-Ylang, Jasmine and Grasse Tuberose,” adding, “These flowers were used in Chanel perfumes over the years and ended up creating our perfumes’ identity.”

On the Gabrielle Chanel fragrance story page, it says, “Olivier Polge crafted the perfect white flower. The only flower that could embody the unrestrained femininity of Gabrielle Chanel herself.”

Kristen Stewart is featured in a film about the GABRIELLE CHANEL fragrance, directed by Ringan Ledwidge. Shop the new fragrance, view more details about the fragrance story and the film starring Kristen Stewart at Chanel.