Ivy Park Introduces Fresh Spring 2017 Collection

Beyonce’s activewear brand Ivy Park introduces a fresh Spring 2017 collection “merging fashion-led design with technical innovation. Creating a new kind of performance wear: modern essentials for both on and off the field. Strong beyond measure,” is Ivy Park.

This new Ivy Park Spring ’17 collection is celebrating strength in numbers with Beyoncé and a new cast of talented women, Selah Marley, Sophie Koella, and Yara Shahidi.

“You have to burn, you have to pay a price to get somewhere, when I think about giving up, I focus on why I want this and why I am here, I know exhaustion is the way to excellence,” says Selah Marley.

“I see the beginning. I see the end. And I see all the positive things to come. If I distract my mind, my body can work to reach points that appear untouchable.” – Sophie Koella

Yara Shahidi says, “”I want to be a powerful girl. I want be a powerful girl of colour. A powerful member of generation Z. I want courage.”

You can view the whole Ivy Park Spring 2017 Collection and shop new arrivals now at Nordstrom, Topshop, REVOLVE, and more retailers.