Gucci Introduces New Fragrance Gucci Bloom

Gucci introduces its first fragrance for women, Gucci Bloom, developed wholly under Alessandro Michele’s creative vision. The eau de parfum is “a scent designed to celebrate the authenticity, vitality and diversity of women—flourishing in a natural, expressive and individual way,” according to Gucci.

Blended by master perfumer Alberto Morillas under the direction of the House’s Creative Director, Gucci Bloom is a floral scent with an abundance of flowers including tuberose, jasmine and Rangoon Creeper, a unique flower discovered in South India.

Bottled in vintage powder pink, like porcelain, the rich fragrance transports its wearer to an imaginary garden. Gucci Bloom is available to shop now at Gucci starting at $124.