Discover the Gucci Bloom Fragrance Collection

Gucci introduced its first fragrance for women last year, Gucci Bloom, was developed wholly under Alessandro Michele’s creative vision. Hari Nef features in the Gucci Beauty campaign for the new Gucci Bloom Gocce Di Fiori fragrance by Alessandro Michele.

Gucci Bloom eau de parfum is “a scent designed to celebrate the authenticity, vitality and diversity of women—flourishing in a natural, expressive and individual way,” according to Gucci.

“Escape urbanity with Gucci Bloom Gocce di Fiori, a soft rendition of the original Gucci Bloom fragrance, blended to convey the budding first days of Spring,” Gucci says of the new eau de toilette.

Gucci Bloom Gocce di Fiori was developed in creative collaboration by master perfumer Alberto Morillas, who also created the other Gucci Bloom scents from the idea of the House’s Creative Director. The floral scent of Gucci Bloom features a notable trio of flowers including tuberose, jasmine and Rangoon Creeper, a unique flower discovered in South India.

Each Gucci Bloom perfume is bottled in vintage powder pink, like porcelain, the rich fragrance transports its wearer to an imaginary garden. Shop the Gucci Bloom Collection available now at Gucci.